Hallmark “Vida” Transforms the Hispanic Store

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Hallmark Opens First Vida Store

El Padrino store in Kansas City, Kansas has been selected to be prototype for the first “store-in-store” for Hallmark’s new line of products, VIDA, targeting the Latino community.

This store is one of the many where Hallmark’s new VIDA brand is offered. The new partnership is of great benefit for both companies involved.